The purpose of the research study is to evaluate Knowledge Sharing in SME’s In this research study, we understand the Theory of Reasoned Action (TRA) Models with Structural Equation Modelling Methodology.

Keywords : Knowledge, SME, TRA

Author : 1 Mr Arjun Muralidharan CEO of India, 2 Dr Antonette Asumptha j Rayan, 3 Dr John Kennedy Fernandez ,4 Dr Lourdes Joavani J, 5 Mr Collin Joseph Xavier

Title : Knowledge Sharing in SME’s using the Theory of Reasoned Action

Volume/Issue : 2023;05(09)

Page No : 1 - 12

This study focuses on leveraging data science techniques for sentiment analysis in the realm of E-commerce Reviews. By employing machine learning and Natural Language Processing(NLP), the research aims to extract valuable insights from Customer Feedback, categorizing sentiments as positive, negative, or neutral. The iterative process involves experimentation with various models, such as Support Vector Machines, Naive Bayes, and transformer-based approaches like BERT. The goal is to empower e-commerce platforms to respond promptly to customer sentiments, identify popular products, and enhance overall user satisfaction through data-driven strategies.

Keywords : Sentiment Analysis, E-commerce Review, Data Science, Customer Feedback, Natural Language Processing(NLP), Support Vector Machines(SVM), Naive Bayes(NB), Transformer-based Models(BERT), Ensemble Methods(Ems)

Author : Chitturi Sandhya Rani

Title : Online Sentiment Analysis for E-commerce Reviews Using Data Science for Customer Feedback and Sentiment Classification

Volume/Issue : 2023;05(09)

Page No : 13 - 22