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THE STUDY OF THE MARKETING STRATEGIES FOR HOSPITALITY AND TOURISM INDUSTRY POST COVID-19
Now that India is making a long-term policy for itself after the crisis of Covid-19, it also has an opportunity to shape its hospitality and tourism industry according to the coming times and future. India has entered a new phase by dealing with the outbreak of Covid-19 as a global pandemic and with this India has also managed to reopen its international hospitality and tourism industry. Now international airports have been reopened for those coming for tourism and business-related reasons. The pandemic has prompted people and stakeholders in the hospitality and tourism sector to rethink the hospitality and tourism industry as a more flexible and sustainable model. With measures in place to contain the possible spread of the pandemic, India is looking to market itself as one of the safest travel destinations in the world. This research paper studies the marketing strategies for the hospitality and tourism industry during the post Covid-19.
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